The all-new 724ce launches a new era for the Taylor 700 Series, introducing Select-grade Hawaiian koa to this popular family of acoustic guitars. This Grand Auditorium boasts back, sides and top of solid Hawaiian koa selected for its visual beauty as well as its punchy, lively musical response. You’ll hear a bold attack with an energetic tone profile that yields crisp trebles, a rich midrange and a low end that grows in over time. The super-thin matte finish makes for a raw feel and aesthetic that’s complemented by mother-of-pearl Fountain inlays, rosewood binding, a paua shell rosette and a dark-stained maple pickguard. It includes the ES2 acoustic pickup and a deluxe hardshell guitar case for storage and protection. Grand Auditorium Taylor’s signature shape embodies the ultimate all-purpose acoustic. Hawaiian Koa Few woods carry the allure of Hawaiian koa, with its gorgeous figure and sweet, complex tone. A koa top’s visual beauty is instantly inspiring, while its sonic rewards unfold over time, as warm, sweet overtones gradually emerge. Expression System® 2 The Expression System® 2 captures more of a guitar’s dynamic properties using a breakthrough behind-the-saddle design. Venetian Cutaway The Venetian cutaway is known for its soft, round lines. The sloping peak of the cutaway will vary depending on the shape of the body. V-Class Bracing Our patented V-Class bracing is a revolutionary new pattern — a new sonic engine — that marks a major shift away from traditional steel-string bracing patterns.